SheryllByrne’s Neighborhood

Jane, an advertising account executive, has put together a visual representation of all the brands that she interacts with on a typical Friday from dusk to dawn. Overwhelming!

The Web layout is starting to come together.

1. Continue developing your creative material and posting it to your group blog.

2. Read through some of Ogilvy's CASE STUDIES
Through a group post to your group blog describe how you'll evaluate the success of your PS campaign. These are great examples of how an agency summarizes campaigns after they'd been deployed. By reading them, you'll understand the importance of a well-tuned Creative Brief.

3. View some campaigns produced by Ogilvy's CREATIVE STUDIO
They can be viewed by medium or by the type of client. Olgilvy's posted key elements from the campaigns as well as summaries. Learn from the masters!

4. Attend the Dreamweaver Workshop on Friday, May 23 workshop at 10 am in AC1392.
David will walk you through how to post your team's creative assets on our mhccim.com  site. You can choose to work from the template that we'll provide or use your own web skillz to create a page that your team will use in your Creative Pitch.

5. Listen to the weekly Podcast (available on Saturdays)

6. Respond to the E-mailed weekly E-Journal prompt from your instructor.

7. Extra credit to students who attend Wednesday's screening of HELVETICA, a documentary film about the font. 4 pm, May 21 in AC1364. FREE POPCORN.